This new project has some interesting moments. We are just preparing posters for energy efficiency. We are doing photo shooting this week, to show real Georgians (well actors) and real locations. The problem is to match the two.
My idea was to show solar panels on a hotel, with the family as owners but so far there is a dearth of solar panels, never mind those in a hotel. I had to kill the windmill idea as well, as we could only find a domestic one in a yard.
This morning I was telephoned by my assistant. The creatives had had a great idea: a smart lady sitting on a boiler in a hotel. Not sure how big they think this boiler is or what the lady thinks she will be doing with it. And not soooo creative, more like Motor Shows with lightly clad ladies draped over car bonnets.
But this is Georgia now.
