A new Finnair advert has appeared on BBC World.
The only other one I remember had a cute reindeer running through the snow and looking for its mother while a plane flew overhead. It was cute but didn't tell you much about why you might want to use Finnair. The best I could make of it was you were supposed to go home for Christmas, on Finnair.
From that point of view, the new one is even worse. There are several versions, all featuring a young office worker in the boss's office, doing various imitations of a rather ruthless boss, apparently famous for taking over companies and sacking the workers. The boss walks in unexpectedly on this performance, asking what the guy thinks he is doing. The punchline (if adverts have such a thing) is "perhaps I should tell them I was travelling Finnair". I think the implication is meant to be that with Finnair you get where you are going quicker (and hence unexpectedly and inconveniently early).
But from my point of view, travelling Finnair seems to imply that you will be in the company of grumpy old ruthless businessMEN. Not much attraction in that.
Turkish Airlines is doing much better, (still has a man), but at least it is interested in the customer's comfort, and is vaguely funny.
From my point of view the worst airline advert is Korean Airlines, which seems only a more modern version of the 70s and 80s adverts which had a beauty contest for air hostesses, along the lines of "fly me, fly X Airlines" where the sexual metaphor seemed to be the most important point of the advert.