The Times of London reported Saturday that Burton's learned the correct translation of the slogan on the T-shirts was actually, "We will cleanse Russia of all non-Russians," and not "Be proud of Russia".
Burton's had purchased the 6,000 Girlaun print crew-neck T-shirts from a supplier last week. They were sold throughout Britain and their design featured a mix of French logos and the Cyrillic (Russian) alphabet.
The Times said it was a savvy London staffer who reads Russian who noticed the embarrassing goof. He proceeded to report to the company's brand director that the T-shirts were possibly being used by right-wing groups in Russia.
Burton's should pay their "staffers" more than their designers in future. Presumably it was a relative of the Polish plumber who read it.